The context
The Building Community Campaign connected philanthropy to new learning, dining, athletics, and performing arts spaces. Its materials gave donors a concrete way to understand the vision and the opportunities to participate.
Making a campus vision tangible
A campaign microsite, naming opportunities, and a visual account of a completed campus campaign.
Clayton’s role
Major gifts and donor relations; campaign completion and stewardship in partnership with the Chief Advancement Officer, school leadership, and creative teams.
Campaign communicationsMajor giftsDonor stewardshipDigital storytelling
The work
The archived portfolio brings together a campus microsite and a campaign-results graphic. Greenhill’s FY2017 advancement report also documents Clayton’s major-gifts and donor-relations work on proposals, naming opportunities, stewardship collateral, and campaign reporting.
What it shows
Greenhill’s FY2017 advancement report records $54.8 million raised, exceeding the campaign goal by more than $2 million. This was an institutional achievement shared by school leadership, donors, volunteers, and the advancement team.
Portfolio source: Original Impact page and archived campaign images; Greenhill FY2017 advancement report.
Institutional work is shown in the context of Clayton’s role and collaborations. Original organizations, contributors, photographers, designers, and production partners retain their respective credits and rights.
What could we build for you?
Bring your next campaign, brand, website, or organizational challenge. Let’s give it direction and make it tangible.