The context
The Bright Future campaign supported new and renovated spaces, including an alumni and student services center, a theater arts exploration lab, classrooms, and an outdoor playscape.
A bright future, clearly communicated
Campaign messaging across a microsite and introduction video, connecting campus, curriculum, and community.
Clayton’s role
Chief Advancement Officer; campaign and communications leadership alongside school leadership, volunteers, staff, and production partners.
Campaign strategyCase for supportVideo directionWeb communications
The work
The campaign microsite organized the proposition around campus, curriculum, and community. A campaign introduction video added a human and visual dimension to the fundraising case.
What it shows
Clayton’s original portfolio identified a $12.5 million campaign. His contemporaneous transition announcement describes its launch and execution with construction underway. The goal is presented as a campaign target, not a claim of personally raised revenue.
Original campaign video. Open on Vimeo ↗
Portfolio source: Original Impact page; Bright Future video embed; contemporaneous Lamplighter transition announcement.
Institutional work is shown in the context of Clayton’s role and collaborations. Original organizations, contributors, photographers, designers, and production partners retain their respective credits and rights.
What could we build for you?
Bring your next campaign, brand, website, or organizational challenge. Let’s give it direction and make it tangible.