The context
Branded merchandise can extend a community’s identity beyond a logo and into everyday life.
School spirit, made tangible
Merchandise promotion across seasonal product campaigns and campus pop-up retail.
Clayton’s role
Advancement and communications leadership; coordination with the school and parent community on spirit-store promotion.
MerchandisingBrand communicationsRetail promotionCommunity identity
The work
Product-led promotional graphics connected spirit wear, seasonal messaging, and a physical pop-up shopping experience. The work demonstrates the relationship between brand presentation and a practical call to action.
What it shows
The original portfolio preserves a spirit-gear campaign, a winter pop-up announcement, and photographs of the campus shop.
Portfolio source: Original Merchandising gallery.
Institutional work is shown in the context of Clayton’s role and collaborations. Original organizations, contributors, photographers, designers, and production partners retain their respective credits and rights.
What could we build for you?
Bring your next campaign, brand, website, or organizational challenge. Let’s give it direction and make it tangible.